Greenlane Holdings Company Leadership

GNLN Stock  USD 3.42  0.04  1.16%   
Greenlane Holdings employs about 49 people. The company is managed by 14 executives with a total tenure of roughly 14 years, averaging almost 1.0 years of service per executive, having 3.5 employees per reported executive. Analysis of Greenlane Holdings' management performance can provide insight into the firm performance.
Aaron LoCascio  Chairman
Chairman of the Board, CEO
Adam Schoenfeld  President
President Chief Strategy Officer and Director
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Greenlane Holdings. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in bureau of economic analysis.
To learn how to invest in Greenlane Stock, please use our How to Invest in Greenlane Holdings guide.

Greenlane Holdings' Workforce Through the Years

Please note that employee historical analysis has become an increasingly important factor for investors assessing the risk associated with Greenlane Holdings' future performance. Based on our forecasts, it is anticipated that Greenlane will maintain a workforce of about 350 employees by August 2025.
 
Covid

Greenlane Holdings Management Team Effectiveness

The company has return on total asset (ROA) of (0.1906) % which means that it has lost $0.1906 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (1.1452) %, meaning that it created substantial loss on money invested by shareholders. Greenlane Holdings' management efficiency ratios could be used to measure how well Greenlane Holdings manages its routine affairs as well as how well it operates its assets and liabilities. As of the 19th of July 2025, Return On Tangible Assets is likely to drop to -0.65. In addition to that, Return On Capital Employed is likely to grow to -1.76. At this time, Greenlane Holdings' Net Tangible Assets are very stable compared to the past year. As of the 19th of July 2025, Intangible Assets is likely to grow to about 59.5 M, while Total Assets are likely to drop about 27.2 M.
As of the 19th of July 2025, Common Stock Shares Outstanding is likely to drop to 1,535. In addition to that, Net Loss is likely to grow to about (26.1 M)

Greenlane Holdings Workforce Comparison

Greenlane Holdings is one of the top stocks in number of employees category among its peers. The total workforce of Consumer Discretionary industry is currently estimated at about 22,337. Greenlane Holdings adds roughly 49.0 in number of employees claiming only tiny portion of stocks in Consumer Discretionary industry.

Greenlane Holdings Profit Margins

The company has Profit Margin (PM) of (1.73) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (2.37) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $2.37.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.50.4732
Notably Up
Slightly volatile

Greenlane Holdings Insider Trading History

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Greenlane Holdings insiders, such as employees or executives, is commonly permitted as long as it does not rely on Greenlane Holdings' material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Greenlane Holdings insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Covid
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2022-12-01
0.6667
2
3
 126,136 
 154,072 
2022-09-01
0.3077
4
13
 41,578,919 
 123,105,991 
2022-06-01
0.2857
2
7
 204,916 
 231,000 
2022-03-01
1.6364
18
11
 3,313,931 
 1,297,000 
2021-09-01
4.0
44
11
 74,233,836 
 140,657,233 
2021-06-01
0.25
4
16
 786,738 
 3,935,777 
2021-03-01
2.9091
32
11
 754,865 
 3,579,000 
2020-12-01
0.0909
1
11
 150,000 
 9,242,100 
2020-09-01
0.3571
10
28
 607,212 
 3,510,777 
2019-12-01
1.0
4
4
 206,375 
 300,000 
2019-06-01
0.3617
17
47
 3,170,201 
 43,405,287 

Greenlane Holdings Notable Stakeholders

A Greenlane Holdings stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Greenlane Holdings often face trade-offs trying to please all of them. Greenlane Holdings' stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Greenlane Holdings' stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Craig SnyderCEO DirectorProfile
Aaron LoCascioChairman of the Board, CEOProfile
Adam SchoenfeldPresident Chief Strategy Officer and DirectorProfile
Rodrigo OliveiraChief OfficerProfile
Barbara SherChief OfficerProfile
Najim CFADirector RelationsProfile
Amir SadrGeneral CounselProfile
Nicholas KovacevichChief OfficerProfile
Lana JDChief OfficerProfile
Rob ShieldsChief OfficerProfile
Darshan DahyaChief OfficerProfile
Richard FinlowManaging DirectorEuropeProfile
Lana ReeveChief OfficerProfile
Andrew GoodmanVP SalesProfile

About Greenlane Holdings Management Performance

The success or failure of an entity such as Greenlane Holdings often depends on how effective the management is. Greenlane Holdings management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Greenlane management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Greenlane management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Tangible Assets(0.62)(0.65)
Return On Capital Employed(1.86)(1.76)
Return On Assets(0.62)(0.65)
Return On Equity(2.74)(2.88)

Greenlane Holdings Workforce Analysis

Traditionally, organizations such as Greenlane Holdings use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Greenlane Holdings within its industry.

Greenlane Holdings Manpower Efficiency

Return on Greenlane Holdings Manpower

Revenue Per Employee270.9K
Revenue Per Executive948.2K
Net Loss Per Employee360.3K
Net Loss Per Executive1.3M
Working Capital Per Employee30.7K
Working Capital Per Executive107.6K
When determining whether Greenlane Holdings offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Greenlane Holdings' financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Greenlane Holdings Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Greenlane Holdings Stock:
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Greenlane Holdings. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in bureau of economic analysis.
To learn how to invest in Greenlane Stock, please use our How to Invest in Greenlane Holdings guide.
You can also try the Insider Screener module to find insiders across different sectors to evaluate their impact on performance.
Is Distributors space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Greenlane Holdings. If investors know Greenlane will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Greenlane Holdings listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Earnings Share
-1.5 K
Revenue Per Share
2.356
Quarterly Revenue Growth
(0.70)
Return On Assets
(0.19)
Return On Equity
(1.15)
The market value of Greenlane Holdings is measured differently than its book value, which is the value of Greenlane that is recorded on the company's balance sheet. Investors also form their own opinion of Greenlane Holdings' value that differs from its market value or its book value, called intrinsic value, which is Greenlane Holdings' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Greenlane Holdings' market value can be influenced by many factors that don't directly affect Greenlane Holdings' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Greenlane Holdings' value and its price as these two are different measures arrived at by different means. Investors typically determine if Greenlane Holdings is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Greenlane Holdings' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.