Kellogg Buy Hold or Sell Recommendation

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K -- USA Stock  

Fiscal Quarter End: 30th of June 2020  

Taking into account the 30 trading days horizon, and your above average risk tolerance our recommendation regarding Kellogg Company is 'Strong Sell'. Macroaxis provides Kellogg buy hold or sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Kellogg positions. The advice algorithm takes into account all of Kellogg Company available fundamental, technical, and predictive indicators you will find on this site. The advice is provided from Kellogg buy-and-hold perspective. Please see Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments please use Instant Ratings tool.

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Time Horizon

Risk Tolerance

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Sell KelloggBuy Kellogg
Strong Sell


Hype Condition

Current Valuation

Odds of Distress

Economic Sensitivity

Analyst Consensus

Piotroski F Score

Financial Leverage

For the selected time horizon Kellogg Company has a mean deviation of 2.05, semi deviation of 2.81, standard deviation of 3.14, variance of 9.84, downside variance of 8.98 and semi variance of 7.9
Macroaxis provides unbiased advice on Kellogg Company that should be used to complement current analysts and expert consensus on Kellogg. Our buy, hold, or sell recommendation engine determines the firm potential to grow exclusively from the perspective of investors current risk tolerance and investing horizon. To make sure Kellogg Company is not overpriced, please verify all Kellogg Company fundamentals, including its Current Ratio, Retained Earnings and the relationship between Net Income and Price to Earnings To Growth . Given that Kellogg Company has Price to Earning of 30.78 , we recommend you check Kellogg market performance and probability of bankruptcy to make sure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Kellogg Trading Alerts and Improvement Suggestions

Kellogg Company has very high historical volatility over the last 30 days
Kellogg Company has high financial leverage indicating that it may have difficulties to generate enough cash to satisfy its interest payments
The company has accumulated 8.37 B in total debt with debt to equity ratio (D/E) of 254.5 implying that the company may be unable to produce cash to meet its debt commitments. Kellogg Company has Current Ratio of 0.78 which means it has a negative working capital and may have difficulties to pay out interest payments when they become due.
Over 90.0% of Kellogg shares are owned by institutional investors
On 29th of May 2020 Kellogg paid $ 0.57 per share dividend to its current shareholders
Latest headline from MacroaxisInsider: Acquisition or disposition of Kellogg securities by Zabriskie John L

Kellogg current analysts recommendations

Target Median Price67.00
Target Mean Price68.24
Recommendation Mean2.60
Target High Price77.00
Number Of Analyst Opinions17
Target Low Price61.00
Average Consensus Hold
The consensus estimates and target price estimation is comprised of individual analyst assessments, and may or may not mutch the Macroaxis buy or sell advice. It is determined by taking an average of all analyst recommendations and classifying them as Strong Buy, Buy, Hold, or Sell.

Kellogg Returns Distribution Density

Mean Return0.11Value At Risk-4.03
Potential Upside4.61Standard Deviation3.14
 Return Density 

Kellogg Greeks

Alpha over DOW
Beta against DOW=-0.22
Overall volatility
Information ratio =0.0342

Kellogg Volatility Alert

Kellogg Company currently demonstrates below average downside deviation of 3.0. It has Information Ratio of 0.03 and Jensen Alpha of 0.1. However, we do advice investors to further question Kellogg Company expected returns to make sure all indicators are consistent with the current outlook about its relatively low value at risk.
 Better Than Average     
 Worse Than Average Compare Kellogg to competition

Kellogg Fundamental Vs Peers

FundamentalsKelloggPeer Average
Return On Equity0.0037 (0.31) 
Return On Asset0.0006 (0.14) 
Profit Margin0.0006 (1.27) 
Operating Margin15.10 (5.51) 
Current Valuation30.69 B16.62 B
Shares Outstanding341.09 M571.82 M
Shares Owned by Insiders0.69 10.09 
Shares Owned by Institutions89.77 39.21 
Number of Shares Shorted10.14 M4.71 M
Price to Earning30.78 28.72 
Price to Book8.15 9.51 
Price to Sales1.62 11.42 
Revenue13.67 B9.43 B
Gross Profit4.83 B27.38 B
EBITDA2.06 B3.9 B
Net Income731 M570.98 M
Cash and Equivalents453 M2.7 B
Cash per Share1.33 5.01 
Total Debt8.37 B5.32 B
Debt to Equity254.50 48.70 
Current Ratio0.80 2.16 
Book Value Per Share6.79 1.93 K
Cash Flow from Operations1.06 B971.22 M
Short Ratio4.46 4.00 
Earnings Per Share2.12 3.12 
Price to Earnings To Growth9.64 4.89 
Number of Employees31 K18.84 K
Market Capitalization22.21 B19.03 B
Total Asset15.25 B29.47 B
Retained Earnings7.23 B9.33 B
Working Capital(2.5 B)1.48 B
Current Asset3.24 B9.34 B
   Kellogg exotic insider transaction detected [view details]

Kellogg Market Momentum

About Kellogg Buy or Sell Advice

When is the right time to buy or sell Kellogg Company? Buying stocks such as Kellogg isn't very hard. However, what challenging for most investors is doing it at the right time to beat the stock market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily bases. Although Kellogg investors may find it confusing at the beginning, most of our advising modules are very easy to use and apply. Please read more on our stock advisor page.

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Please see Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments please use Instant Ratings tool. Please also try Equity Valuation module to check real value of public entities based on technical and fundamental data.
Macroaxis is not a registered investment advisor or broker/dealer. All investments, including stocks, funds, ETFs, or cryptocurrencies, are speculative and involve substantial risk of loss. We encourage our investors to invest carefully. Much of our information is derived directly from data published by companies or submitted to governmental agencies which we believe are reliable, but are without our independent verification. Therefore, we cannot assure you that the information is accurate or complete. We do not in any way warrant or guarantee the success of any action you take in reliance on our statements or recommendations. Also, note that past performance is not necessarily indicative of future results. All investments carry risk, and all investment decisions of an individual remain the responsibility of that individual. There is no guarantee that systems, indicators, or signals will result in profits or that they will not result in losses. All investors are advised to fully understand all risks associated with any investing they choose to do. Hypothetical or simulated performance is not indicative of future results. We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown because hypothetical or simulated performance is not necessarily indicative of future results. For more information please visit our terms and condition page