Coca Cola Company Leadership
KO Stock | USD 61.03 0.49 0.81% |
About 65% of Coca Cola's corporate insiders are selling. The analysis of insiders' sentiment of trading The Coca Cola stock suggests that many insiders are alarmed at this time. Coca Cola employs about 79.1 K people. The company is managed by 77 executives with a total tenure of roughly 516 years, averaging almost 6.0 years of service per executive, having 1027.27 employees per reported executive.
Muhtar Kent Chairman Chairman, CEO and Chairman of Executive Committee |
James Quincey Chairman Chairman of the Board, Chief Executive Officer |
Coca Cola's Insider Buying Vs Selling
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Selling | Buying |
Latest Trades
2024-03-13 | Nancy Quan | Disposed 57368 @ 60.87 | View | ||
2024-03-04 | Bruno Pietracci | Disposed 18551 @ 59.41 | View | ||
2024-02-22 | James Quincey | Disposed 247188 @ 60.94 | View | ||
2024-01-30 | Beatriz R Perez | Disposed 52300 @ 60 | View | ||
2023-12-18 | Shelley Moore Capito | Disposed @ 59.02 | |||
2023-12-15 | Lloyd Doggett | Acquired @ 58.54 | |||
2023-12-07 | Sheldon Whitehouse | Acquired @ 58.74 | |||
2023-12-04 | John R. Curtis | Disposed @ 58.57 | |||
2023-11-17 | Henrique Braun | Disposed 52696 @ 56.97 | View | ||
2023-11-16 | James Quincey | Disposed 92028 @ 57.15 | View | ||
2023-10-26 | Beatriz R Perez | Disposed 20534 @ 56.12 | View | ||
2023-10-24 | Greg Stanton | Disposed @ 55.64 | |||
2023-10-17 | Tommy Tuberville | Acquired @ 54.07 | |||
2023-10-09 | Katherine M. Clark | Disposed @ 52.87 | |||
2023-10-03 | Markwayne Mullin | Acquired @ 54.89 | |||
2023-10-02 | Lloyd Doggett | Acquired @ 55.48 | |||
2023-09-26 | Greg Stanton | Acquired @ 56.53 |
Monitoring Coca Cola's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
Acquired vs Disposed
Filed vs Not Filed
Insider sentiment refers to the collective sentiment or feeling of Coca Cola's insiders - typically its officers, directors, and beneficial owners holding more than a certain percentage of the company's stock - about the future prospects of The Coca Cola. This sentiment is often gauged based on the trading activities of these insiders. If insiders are purchasing more shares of their own company, it may be interpreted as a bullish sentiment, indicating that they believe Coca Cola's stock will rise in value. Conversely, if insiders are selling shares, it might be seen as bearish, suggesting they expect the stock price to drop.
Coca |
Coca Cola's Workforce Through the Years
Please note that employee historical analysis has become an increasingly important factor for investors assessing the risk associated with Coca Cola's future performance. Based on our forecasts, it is anticipated that Coca will maintain a workforce of about 79100 employees by April 2024.Coca Cola's latest congressional trading
Congressional trading in companies like Coca-Cola, is subject to rigorous scrutiny to prevent conflicts of interest and insider trading. This is governed by multiple SEC regulations which were established to foster transparency and deter members of Congress from leveraging non-public information for personal gain. This oversight helps maintain public trust and ensures that investments in Coca Cola by those in governmental positions are based on the same information available to the general public.
2023-12-18 | Senator Shelley M Capito | Acquired Under $15K | Verify | ||
2023-12-07 | Senator Sheldon Whitehouse | Acquired Under $15K | Verify | ||
2023-12-04 | Representative John Curtis | Disposed Under $15K | Verify | ||
2023-10-17 | Senator Thomas H Tuberville | Acquired Under $15K | Verify | ||
2023-10-09 | Representative Katherine M. Clark | Disposed $15K to $50K | Verify | ||
2023-10-03 | Senator Markwayne Mullin | Acquired Under $15K | Verify | ||
2023-09-26 | Representative Greg Stanton | Acquired Under $15K | Verify | ||
2023-09-21 | Senator John P Ricketts | Acquired $100K to $250K | Verify | ||
2023-08-18 | Representative Pete Sessions | Disposed Under $15K | Verify | ||
2022-06-17 | Senator Shelley Moore Capito | Acquired Under $15K | Verify | ||
2021-01-28 | Representative Peter Meijer | Disposed Under $15K | Verify | ||
2020-08-21 | Senator Jerry Moran | Acquired Under $15K | Verify | ||
2020-05-11 | Representative Steve Cohen | Disposed Under $15K | Verify | ||
2020-04-16 | Senator David A Perdue , Jr | Acquired Under $15K | Verify | ||
2020-04-07 | Senator Kelly Loeffler | Acquired Under $15K | Verify | ||
2020-04-06 | Representative Susan W. Brooks | Acquired Under $15K | Verify | ||
2019-07-26 | Representative K. Michael Conaway | Disposed $15K to $50K | Verify | ||
2019-05-30 | Representative Donna Shalala | Acquired Under $15K | Verify | ||
2018-06-08 | Representative Carlos Curbelo | Acquired Under $15K | Verify | ||
2014-04-22 | Senator Jack Reed | Acquired Under $15K | Verify |
Coca Cola Management Team Effectiveness
The company has Return on Asset (ROA) of 0.0874 % which means that for every $100 of assets, it generated a profit of $0.0874. This is way below average. Likewise, it shows a return on total equity (ROE) of 0.4016 %, which means that it produced $0.4016 on every 100 dollars invested by current stockholders. Coca Cola's management efficiency ratios could be used to measure how well Coca Cola manages its routine affairs as well as how well it operates its assets and liabilities. As of the 28th of March 2024, Return On Assets is likely to grow to 0.14, while Return On Capital Employed is likely to drop 0.14. At this time, Coca Cola's Total Assets are very stable compared to the past year. As of the 28th of March 2024, Non Current Assets Total is likely to grow to about 74.5 B, while Non Currrent Assets Other are likely to drop about 4.7 B.Coca Cola Quarterly Income Before Tax |
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Coca Cola Workforce Comparison
The Coca Cola is currently regarded as number one stock in number of employees category among related companies. The total workforce of Consumer Staples industry is now estimated at about 94,910. Coca Cola totals roughly 79,100 in number of employees claiming about 83% of stocks in Consumer Staples industry.
Coca Cola Profit Margins
The company has Net Profit Margin (PM) of 0.23 %, which suggests that even a small decline in it sales will erase profits and may result in a net loss, or a negative profit margin. This is way below average. Likewise, it shows Net Operating Margin (NOM) of 0.22 %, which signifies that for every $100 of sales, it has a net operating income of $0.22.Current Value | Last Year | Change From Last Year | 10 Year Trend | ||||||
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Gross Profit Margin | 0.5 | 0.5952 |
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Net Profit Margin | 0.14 | 0.2342 |
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Operating Profit Margin | 0.18 | 0.2472 |
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Pretax Profit Margin | 0.19 | 0.2831 |
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Return On Assets | 0.14 | 0.1097 |
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Return On Equity | 0.37 | 0.413 |
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Coca Cola Insider Trading History
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Coca Cola insiders, such as employees or executives, is commonly permitted as long as it does not rely on Coca Cola's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Coca Cola insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
Buy/Sell Ratio | # Purchases Trades | # Sales Trades | Total Shares Purchased | Total Shares Sold | |
---|---|---|---|---|---|
2024-03-01 | 1.2727 | 28 | 22 | 3,098,480 | 1,027,068 |
2023-12-01 | 0.6364 | 7 | 11 | 358,239 | 699,989 |
2023-09-01 | 0.6667 | 6 | 9 | 323,260 | 638,786 |
2023-06-01 | 0.2 | 2 | 10 | 328,928 | 898,886 |
2023-03-01 | 1.931 | 56 | 29 | 3,558,230 | 1,315,752 |
2022-12-01 | 0.7143 | 5 | 7 | 631,468 | 1,548,282 |
2022-09-01 | 0.6 | 3 | 5 | 4,822 | 45,830 |
2022-06-01 | 1.3125 | 21 | 16 | 478,966 | 1,162,997 |
2022-03-01 | 0.8431 | 43 | 51 | 2,871,852 | 1,395,671 |
2021-12-01 | 0.375 | 6 | 16 | 109,986 | 2,261,232 |
2021-09-01 | 0.3333 | 3 | 9 | 69,550 | 149,960 |
2021-06-01 | 0.7 | 14 | 20 | 163,213 | 613,888 |
2021-03-01 | 0.7907 | 34 | 43 | 2,134,673 | 685,101 |
2020-12-01 | 0.2353 | 4 | 17 | 206,188 | 1,098,323 |
2020-09-01 | 0.0625 | 1 | 16 | 37,534 | 1,075,068 |
2020-06-01 | 2.0 | 16 | 8 | 99,749 | 560,547 |
2020-03-01 | 1.0 | 48 | 48 | 2,774,387 | 1,130,798 |
2019-12-01 | 0.5455 | 6 | 11 | 149,411 | 313,708 |
2019-09-01 | 0.5263 | 10 | 19 | 516,753 | 1,043,073 |
2019-06-01 | 1.4 | 28 | 20 | 456,632 | 671,663 |
2019-03-01 | 0.8936 | 42 | 47 | 3,388,642 | 2,151,325 |
2018-12-01 | 0.4146 | 17 | 41 | 1,727,292 | 3,356,003 |
2018-09-01 | 0.4615 | 6 | 13 | 2,569,698 | 4,466,001 |
2018-06-01 | 0.6667 | 2 | 3 | 7,338 | 2,968 |
2018-03-01 | 1.6053 | 61 | 38 | 4,462,487 | 4,133,124 |
2017-12-01 | 0.5714 | 4 | 7 | 338,009 | 708,779 |
2017-09-01 | 0.4839 | 15 | 31 | 1,151,512 | 2,286,798 |
2017-06-01 | 0.082 | 5 | 61 | 493,279 | 3,127,069 |
2017-03-01 | 9.1667 | 55 | 6 | 4,049,752 | 581,002 |
2016-12-01 | 0.2222 | 2 | 9 | 118,800 | 394,772 |
2016-09-01 | 0.05 | 1 | 20 | 689,656 | 2,332,183 |
2016-06-01 | 1.6429 | 23 | 14 | 832,313 | 1,520,166 |
2016-03-01 | 0.8542 | 41 | 48 | 6,509,435 | 5,884,862 |
2015-12-01 | 1.2683 | 52 | 41 | 2,052,289 | 4,063,834 |
2015-09-01 | 2.0 | 16 | 8 | 143,781 | 128,025 |
2015-06-01 | 2.2222 | 20 | 9 | 97,283 | 167,519 |
2015-03-01 | 0.7073 | 29 | 41 | 4,564,320 | 2,962,822 |
2014-12-01 | 1.8182 | 40 | 22 | 1,092,736 | 2,262,837 |
2014-09-01 | 2.375 | 19 | 8 | 443,296 | 876,200 |
2014-06-01 | 1.0909 | 24 | 22 | 371,290 | 786,598 |
2014-03-01 | 0.6053 | 23 | 38 | 8,385,185 | 1,924,723 |
2013-12-01 | 5.0 | 35 | 7 | 155,149 | 288,021 |
2013-09-01 | 3.6 | 18 | 5 | 13,875 | 9,172 |
2013-06-01 | 1.12 | 28 | 25 | 909,684 | 1,740,024 |
2013-03-01 | 1.1136 | 49 | 44 | 11,125,044 | 4,006,037 |
2012-12-01 | 7.0 | 35 | 5 | 195,952 | 564,500 |
2012-09-01 | 0.5 | 7 | 14 | 280,750 | 457,822 |
2012-06-01 | 1.3333 | 36 | 27 | 880,656 | 1,061,607 |
2012-03-01 | 1.24 | 62 | 50 | 4,395,116 | 1,163,564 |
2011-12-01 | 0.5778 | 26 | 45 | 366,177 | 1,301,140 |
2011-09-01 | 1.5357 | 43 | 28 | 551,613 | 1,132,023 |
2011-06-01 | 2.0 | 20 | 10 | 217,641 | 385,696 |
2011-03-01 | 2.7368 | 52 | 19 | 4,602,094 | 528,700 |
2010-12-01 | 0.8621 | 50 | 58 | 1,126,086 | 1,838,322 |
2010-06-01 | 6.0 | 18 | 3 | 87,115 | 36,183 |
2010-03-01 | 3.8182 | 42 | 11 | 3,302,504 | 153,925 |
2009-12-01 | 1.4 | 35 | 25 | 770,981 | 668,424 |
2009-09-01 | 6.5 | 13 | 2 | 2,388 | 2,288 |
2009-03-01 | 36.0 | 36 | 1 | 5,809,632 | 0.00 |
2008-12-01 | 2.1 | 21 | 10 | 20,011 | 63,921 |
2008-06-01 | 13.0 | 13 | 1 | 5,818 | 1,148 |
2008-03-01 | 18.0 | 36 | 2 | 4,220,533 | 1,200,700 |
2007-12-01 | 1.7692 | 23 | 13 | 204,717 | 49,234 |
2007-09-01 | 5.0 | 10 | 2 | 1,347 | 466.00 |
2007-06-01 | 1.0 | 15 | 15 | 309,748 | 705,848 |
2006-09-01 | 10.0 | 10 | 1 | 1,452 | 13,200 |
2006-06-01 | 32.0 | 32 | 1 | 1,710,778 | 466.00 |
2006-03-01 | 5.0 | 5 | 1 | 1,146,180 | 21,225 |
2005-12-01 | 9.4 | 47 | 5 | 1,606,115 | 37,105 |
2005-09-01 | 1.25 | 20 | 16 | 98,737 | 144,169 |
2005-06-01 | 2.625 | 21 | 8 | 232,288 | 79,630 |
2004-12-01 | 9.4 | 47 | 5 | 1,313,820 | 30,127 |
2004-09-01 | 2.4615 | 32 | 13 | 962,922 | 106,832 |
2004-06-01 | 6.3333 | 19 | 3 | 15,639 | 28,171 |
2004-03-01 | 3.0 | 3 | 1 | 438,035 | 7,000 |
2003-12-01 | 10.0 | 40 | 4 | 832,036 | 45,062 |
2003-09-01 | 2.6667 | 16 | 6 | 56,628 | 71,207 |
2003-06-01 | 1.0 | 1 | 1 | 1,500 | 1,500 |
Coca Cola Notable Stakeholders
A Coca Cola stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Coca Cola often face trade-offs trying to please all of them. Coca Cola's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Coca Cola's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Muhtar Kent | Chairman, CEO and Chairman of Executive Committee | Profile | |
James Quincey | Chairman of the Board, Chief Executive Officer | Profile | |
Ahmet Kent | Chairman of the Board, CEO | Profile | |
Kelly Johnstone | Vice President Global Operations Director, Strategic Security | Profile | |
Bruno Pietracci | President Unit | Profile | |
Henrique Braun | President of the Latin America Operating Unit | Profile | |
James Dinkins | Senior Vice President, President, Coca-Cola North America | Profile | |
Beatriz Perez | Senior Vice President and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer | Profile | |
Nikos Koumettis | President of the Europe, Middle East and Africa Group | Profile | |
Jennifer Mann | Senior Vice President, Chief People Officer And President, Global Ventures | Profile | |
Claudia Lorenzo | President Unit | Profile | |
Barry Simpson | Senior Vice President and Chief Information and Integrated Services Officer | Profile | |
Ed Hays | Senior Vice President | Profile | |
Brent Hastie | Senior Vice President - Strategy and Planning | Profile | |
Manuel Manuel | President of the Asia Pacific Group | Profile | |
Mark Randazza | Vice President Assistant Controller and Principal Accounting Officer | Profile | |
Barry Ballow | Vice President | Profile | |
Atul Singh | Group President Asia | Profile | |
Alexander Cummings | Executive Vice President Chief Administrative Officer | Profile | |
Alfredo Rivera | President of the North America Operating Unit | Profile | |
Lisa Chang | Senior Vice President and Chief People Officer | Profile | |
Francisco Crespo | Senior Vice President, Chief Growth Officer | Profile | |
Harry Anderson | Senior Vice President - Global Business Services | Profile | |
Charles Hastie | Senior Vice President - Strategy and Planning | Profile | |
Nathan Kalumbu | President - Eurasia and Africa Group | Profile | |
Robert Long | Senior Vice President, Chief Innovation Officer | Profile | |
Ceree Eberly | Senior Vice President Chief People Officer | Profile | |
Bea Perez | Senior Vice President | Profile | |
Nikolaos Koumettis | President of the Europe Operating Unit | Profile | |
Clyde Tuggle | Senior Vice President - Chief Public Affairs and Communications Officer | Profile | |
Bernhard Goepelt | Senior Vice President General Counsel, Chief Legal Counsel | Profile | |
Alexander Douglas | Executive Vice President | Profile | |
Brian Smith | President of the Latin America Group | Profile | |
Irial Finan | Executive VP and President of Bottling Investments and Supply Chain | Profile | |
Marcos Quinto | Executive Vice President Chief Marketing Officer | Profile | |
John Murphy | Chief Financial Officer, Executive Vice President | Profile | |
Nancy Quan | Senior Vice President, Chief Technical and Innovation Officer | Profile | |
Kathy Waller | CFO and Executive VP | Profile | |
Ahmet Bozer | Executive VP | Profile | |
Alexis Herman | Independent Director | Profile | |
Howard Buffett | Independent Director | Profile | |
Richard Daley | Independent Director | Profile | |
Marc Bolland | Independent Director | Profile | |
Evan Greenberg | Independent Director | Profile | |
Maria Lagomasino | Lead Independent Director | Profile | |
Robert Kotick | Independent Director | Profile | |
Ana OShea | Independent Director | Profile | |
Ronald Allen | Independent Director | Profile | |
Helene Gayle | Independent Director | Profile | |
David Weinberg | Independent Director | Profile | |
Herbert Allen | Independent Director | Profile | |
Caroline Tsay | Independent Director | Profile | |
Christopher Davis | Independent Director | Profile | |
Barry Diller | Independent Director | Profile | |
Samuel Nunn | Independent Director | Profile | |
Robin Halpern | VP Relations | Profile | |
Stacy Apter | Treasurer VP | Profile | |
Gilles Leclerc | Vice President | Profile | |
Julie Hamilton | Chief Customer and Commercial Leadership Officer | Profile | |
Bradley Gayton | Senior Vice President General Counsel | Profile | |
Timothy Leveridge | VP Officer | Profile | |
Monica Douglas | Senior Vice President General Counsel | Profile | |
Bernard McGuinness | Senior Supply | Profile | |
Edmund Steinike | CIO | Profile | |
Saadia Madsbjerg | Vice President of Global Community Affairs | Profile | |
Jennifer Manning | Associate General Counsel, Corporate Secretary | Profile | |
Mario Garcia | Pres Unit | Profile | |
Kathy Loveless | Vice President Controller | Profile | |
Manuel Arroyo | Chief Marketing Officer and Presidentident - Asia Pacific Group | Profile | |
Neeraj Tolmare | Global Officer | Profile | |
Christina Ruggiero | Juice, Nutrition | Profile | |
Larry Mark | Vice President - Global Finance Operations | Profile | |
Felix Poh | Senior Development | Profile | |
Ashna Zaheer | Assistant Corporate Secretary | Profile | |
Ana Botin | Independent Director | Profile | |
Manuel Prieto | Executive Officer | Profile | |
Tim Leveridge | IR Contact Officer | Profile |
About Coca Cola Management Performance
The success or failure of an entity such as Coca-Cola often depends on how effective the management is. Coca Cola management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Coca management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Coca management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last Reported | Projected for 2024 | ||
Return On Capital Employed | 0.15 | 0.14 | |
Return On Assets | 0.11 | 0.14 | |
Return On Equity | 0.41 | 0.37 |
The data published in Coca Cola's official financial statements usually reflect Coca Cola's business processes, product offerings, services, and other fundamental events. But there are other numbers, ratios, or fundamental indicators derived from these statements that are easier to understand and visualize within the underlying realities that drive quantitative information of Coca-Cola. For example, before you start analyzing numbers published by Coca accountants, it's critical to develop an understanding of what Coca Cola's liquidity, profitability, and earnings quality are in the context of the Beverages space in which it operates.
Please note, the presentation of Coca Cola's financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Coca Cola's management is honest, while the outside auditors are strict and uncompromising. Whatever the case, the imprecision that can be found in Coca Cola's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of The Coca Cola. Please utilize our Beneish M Score to check the likelihood of Coca Cola's management manipulating its earnings.
Coca Cola Workforce Analysis
Traditionally, organizations such as Coca Cola use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Coca Cola within its industry.Coca Cola Manpower Efficiency
Return on Coca Cola Manpower
Revenue Per Employee | 578.4K | |
Revenue Per Executive | 594.2M | |
Net Income Per Employee | 135.4K | |
Net Income Per Executive | 139.1M | |
Working Capital Per Employee | 40K | |
Working Capital Per Executive | 41.1M |
Check out Correlation Analysis to better understand how to build diversified portfolios, which includes a position in The Coca Cola. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in persons. You can also try the Fundamental Analysis module to view fundamental data based on most recent published financial statements.
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When running Coca Cola's price analysis, check to measure Coca Cola's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Coca Cola is operating at the current time. Most of Coca Cola's value examination focuses on studying past and present price action to predict the probability of Coca Cola's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Coca Cola's price. Additionally, you may evaluate how the addition of Coca Cola to your portfolios can decrease your overall portfolio volatility.
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Is Coca Cola's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Coca Cola. If investors know Coca will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Coca Cola listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth (0.01) | Dividend Share 1.84 | Earnings Share 2.47 | Revenue Per Share 10.584 | Quarterly Revenue Growth 0.072 |
The market value of Coca-Cola is measured differently than its book value, which is the value of Coca that is recorded on the company's balance sheet. Investors also form their own opinion of Coca Cola's value that differs from its market value or its book value, called intrinsic value, which is Coca Cola's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Coca Cola's market value can be influenced by many factors that don't directly affect Coca Cola's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Coca Cola's value and its price as these two are different measures arrived at by different means. Investors typically determine if Coca Cola is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Coca Cola's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.