Correlation Between Salesforce and ServiceNow

Can any of the company-specific risk be diversified away by investing in both Salesforce and ServiceNow at the same time? Although using a correlation coefficient on its own may not help to predict future stock returns, this module helps to understand the diversifiable risk of combining Salesforce and ServiceNow into the same portfolio, which is an essential part of the fundamental portfolio management process.

By analyzing existing cross correlation between Salesforce and ServiceNow, you can compare the effects of market volatilities on Salesforce and ServiceNow and check how they will diversify away market risk if combined in the same portfolio for a given time horizon. You can also utilize pair trading strategies of matching a long position in Salesforce with a short position of ServiceNow. Check out your portfolio center. Please also check ongoing floating volatility patterns of Salesforce and ServiceNow.

Diversification Opportunities for Salesforce and ServiceNow

0.7

Correlation Coefficient

Salesforce  ServiceNow

Poor diversification

The 3 months correlation between Salesforce and ServiceNow is 0.7. Overlapping area represents the amount of risk that can be diversified away by holding Salesforce and ServiceNow in the same portfolio, assuming nothing else is changed. The correlation between historical prices or returns on ServiceNow and Salesforce is a relative statistical measure of the degree to which these equity instruments tend to move together. The correlation coefficient measures the extent to which returns on Salesforce are associated (or correlated) with ServiceNow. Values of the correlation coefficient range from -1 to +1, where. The correlation of zero (0) is possible when the price movement of ServiceNow has no effect on the direction of Salesforce i.e., Salesforce and ServiceNow go up and down completely randomly.

Pair Corralation between Salesforce and ServiceNow

Assuming the 90 days horizon Salesforce is expected to generate 3.11 times less return on investment than ServiceNow. But when comparing it to its historical volatility, Salesforce is 1.19 times less risky than ServiceNow. It trades about 0.06 of its potential returns per unit of risk. ServiceNow is currently generating about 0.15 of returns per unit of risk over similar time horizon. If you would invest  66,970  in ServiceNow on April 20, 2025 and sell it today you would earn a total of  15,760  from holding ServiceNow or generate 23.53% return on investment over 90 days.

Time Period	3 Months [change]
Direction	Moves Together
Strength	Significant
Accuracy	100.0%
Values	Daily Returns

Salesforce  vs.  ServiceNow

Salesforce

Risk-Adjusted Performance

Insignificant

Compared to the overall equity markets, risk-adjusted returns on investments in Salesforce are ranked lower than 4 (%) of all global equities and portfolios over the last 90 days. Despite nearly fragile basic indicators, Salesforce may actually be approaching a critical reversion point that can send shares even higher in August 2025.

ServiceNow

Risk-Adjusted Performance

Good

Compared to the overall equity markets, risk-adjusted returns on investments in ServiceNow are ranked lower than 11 (%) of all global equities and portfolios over the last 90 days. Despite nearly uncertain basic indicators, ServiceNow reported solid returns over the last few months and may actually be approaching a breakup point.

Pair Trading with Salesforce and ServiceNow

The main advantage of trading using opposite Salesforce and ServiceNow positions is that it hedges away some unsystematic risk. Because of two separate transactions, even if Salesforce position performs unexpectedly, ServiceNow can make up some of the losses. Pair trading also minimizes risk from directional movements in the market. For example, if an entire industry or sector drops because of unexpected headlines, the short position in ServiceNow will offset losses from the drop in ServiceNow's long position.

The idea behind Salesforce and ServiceNow pairs trading is to make the combined position market-neutral, meaning the overall market's direction will not affect its win or loss (or potential downside or upside). This can be achieved by designing a pairs trade with two highly correlated stocks or equities that operate in a similar space or sector, making it possible to obtain profits through simple and relatively low-risk investment.

Check out your portfolio center.

Note that this page's information should be used as a complementary analysis to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try the Sectors module to list of equity sectors categorizing publicly traded companies based on their primary business activities.