Alliance Data (UK) Price History

0HCR Stock   61.55  0.18  0.29%   
Below is the normalized historical share price chart for Alliance Data Systems extending back to January 30, 2018. This chart has been adjusted for all splits and dividends and is plotted against all major global economic recessions. As of today, the current price of Alliance Data stands at 61.55, as last reported on the 20th of July, with the highest price reaching 62.63 and the lowest price hitting 61.55 during the day.
200 Day MA
32.2573
50 Day MA
35.0462
Beta
1.395
 
Covid
If you're considering investing in Alliance Stock, it is important to understand the factors that can impact its price. Alliance Data appears to be very steady, given 3 months investment horizon. Alliance Data Systems secures Sharpe Ratio (or Efficiency) of 0.23, which signifies that the company had a 0.23 % return per unit of risk over the last 3 months. By analyzing Alliance Data's technical indicators, you can evaluate if the expected return of 0.56% is justified by implied risk. Please makes use of Alliance Data's Risk Adjusted Performance of 0.0947, mean deviation of 2.48, and Downside Deviation of 4.04 to double-check if our risk estimates are consistent with your expectations.
  
At this time, Alliance Data's Other Stockholder Equity is comparatively stable compared to the past year. Liabilities And Stockholders Equity is likely to gain to about 26.2 B in 2025, whereas Common Stock Shares Outstanding is likely to drop slightly above 44.5 M in 2025. . Alliance Stock price history is provided at the adjusted basis, taking into account all of the recent filings.

Sharpe Ratio = 0.2289

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Estimated Market Risk

 2.47
  actual daily
22
78% of assets are more volatile

Expected Return

 0.56
  actual daily
11
89% of assets have higher returns

Risk-Adjusted Return

 0.23
  actual daily
18
82% of assets perform better
Based on monthly moving average Alliance Data is performing at about 18% of its full potential. If added to a well diversified portfolio the total return can be enhanced and market risk can be reduced. You can increase risk-adjusted return of Alliance Data by adding it to a well-diversified portfolio.
Book Value
64.454
Enterprise Value
3.6 B
Price Sales
1.3109
Shares Float
46.1 M
Shares Outstanding
54.5 M

Alliance Data Stock Price History Chart

There are several ways to analyze Alliance Stock price data. The simplest method is using a basic Alliance candlestick price chart, which shows Alliance Data price history and the buying and selling dynamics of a specified period. Many traders also use subjective judgment to their trading calls, avoiding the need to trade based on technical analysis.
Highest PriceJuly 14, 202561.95
Lowest PriceApril 11, 202542.88

Alliance Data July 20, 2025 Stock Price Synopsis

Various analyses of Alliance Data's daily price changes, such as its Balance Of Power or Price Action, are crucial when deciding whether to buy, hold, or sell Alliance Stock. It can be used to describe the percentage change in the price of Alliance Data from one trading day to the next and could be a valuable metric for traders and investors to gauge the volatility and momentum of Alliance Stock.
Alliance Data Price Daily Balance Of Power 0.17 
Alliance Data Price Action Indicator(0.45)
Alliance Data Price Rate Of Daily Change 1.00 

Alliance Data July 20, 2025 Stock Price Analysis

When benchmark price declines in a down market, there may be an uptick in Alliance Stock price where buyers come in believing the asset is cheap or selling overdone. The opposite is true when the market is bullish. You can use Alliance Data intraday prices and daily technical indicators to check the level of noise trading in Alliance Stock and then apply it to test your longer-term investment strategies against Alliance.

Alliance Stock Price History Data

The price series of Alliance Data for the period between Mon, Apr 21, 2025 and Sun, Jul 20, 2025 has a statistical range of 21.6 with a coefficient of variation of 10.32. The prices are distributed with arithmetic mean of 52.36. The median price for the last 90 days is 52.08. The company had 771:611 stock split on 8th of November 2021.
OpenHighLowCloseVolume
07/20/2025
 61.94  62.63  61.55  61.55 
07/18/2025
 61.94  62.63  61.55  61.55  152.00 
07/17/2025
 59.81  61.54  59.81  61.37  804.00 
07/16/2025
 59.11  60.19  59.11  60.18  1.00 
07/15/2025 62.05  62.05  60.37  60.37  45.00 
07/14/2025
 62.66  62.66  61.95  61.95  3.00 
07/11/2025
 61.52  62.10  61.37  61.48  8.00 
07/10/2025
 60.87  60.87  60.87  60.87  1.00 
07/09/2025
 60.26  60.26  59.50  59.79  1.00 
07/08/2025
 59.62  60.50  59.45  59.93  17.00 
07/07/2025
 60.16  60.42  59.82  60.21  146.00 
07/03/2025
 59.95  60.82  59.95  60.73  5.00 
07/02/2025
 58.77  59.11  57.93  58.99  12.00 
07/01/2025
 56.99  57.98  56.81  57.98  19.00 
06/30/2025
 57.43  57.48  57.18  57.45  44.00 
06/27/2025
 56.43  56.91  56.43  56.75  50.00 
06/26/2025
 55.02  56.35  55.02  55.86  1.00 
06/25/2025
 55.83  55.92  55.45  55.80  40.00 
06/24/2025
 55.03  56.16  55.03  55.80  133.00 
06/23/2025
 53.52  54.04  53.52  53.65  804.00 
06/20/2025
 52.22  53.40  52.22  53.21  4.00 
06/18/2025
 51.88  52.88  51.16  52.75  3.00 
06/17/2025
 51.83  52.22  51.83  52.02  265.00 
06/16/2025
 51.77  53.01  50.91  53.01  22.00 
06/13/2025
 52.23  52.99  51.58  51.58  5.00 
06/12/2025
 53.58  53.95  53.16  53.16  5.00 
06/11/2025
 52.30  55.37  52.30  54.92  503.00 
06/10/2025
 51.70  52.72  50.99  52.72  3.00 
06/09/2025
 52.26  52.26  51.93  51.93  4.00 
06/06/2025
 50.21  51.09  50.21  50.92  4.00 
06/05/2025
 50.22  50.22  49.40  49.84  9.00 
06/04/2025
 52.26  52.26  50.34  50.43  3.00 
06/03/2025
 51.64  52.10  51.64  52.08  31.00 
06/02/2025
 51.51  51.51  50.21  50.71  10.00 
05/30/2025
 51.93  51.93  51.26  51.26  1.00 
05/29/2025
 52.55  52.55  51.54  51.54  3.00 
05/28/2025
 52.78  52.78  52.01  52.01  1.00 
05/27/2025
 51.88  51.88  50.73  51.77  11.00 
05/23/2025
 49.91  50.75  48.84  50.41  120.00 
05/22/2025
 51.01  51.01  50.71  50.71  1.00 
05/21/2025
 52.23  52.23  52.01  52.21  102.00 
05/20/2025
 52.85  53.07  52.85  53.07  104.00 
05/19/2025
 52.85  53.58  52.85  53.58  10.00 
05/16/2025
 54.00  54.26  54.00  54.26  6.00 
05/15/2025
 54.47  54.54  54.47  54.54  1.00 
05/14/2025
 54.49  54.49  54.48  54.48  1.00 
05/12/2025
 53.70  53.70  53.70  53.70  1.00 
05/06/2025
 47.54  48.65  47.54  48.43  2.00 
05/01/2025
 47.46  47.85  47.46  47.85  170.00 
04/30/2025
 46.51  46.51  45.96  45.96  1.00 
04/29/2025
 48.01  48.01  47.14  47.88  2.00 
04/28/2025
 48.76  48.99  48.35  48.35  504.00 
04/24/2025
 46.75  48.79  46.75  48.12  17.00 
04/23/2025
 48.30  48.71  48.30  48.61  1.00 
04/22/2025
 46.92  46.92  45.40  45.88  1.00 
04/17/2025
 45.64  47.02  45.64  46.97  155.00 
04/16/2025
 44.80  46.04  44.80  45.93  3.00 
04/15/2025
 44.80  45.82  44.80  45.67  3.00 
04/14/2025
 45.22  45.62  44.14  45.62  5.00 
04/11/2025
 43.24  44.63  42.88  42.88  1.00 
04/10/2025
 48.24  48.24  44.11  45.95  2.00 

About Alliance Data Stock history

Alliance Data investors dedicate a lot of time and effort to gaining insight into how a market's past behavior relates to its future. Access to timely market data for Alliance is vital when making an investment decision, and regardless of whether you use fundamental or technical analysis, your return on investment in Alliance Data Systems will depend on recognizing future opportunities and eliminating past mistakes. Historical data analysis is the study of market behavior over a given time. Recorded market-related data such as price, volatility, and volume can be quantified and studied over a defined period. Through a detailed examination of a market's past behavior, traders and investors can gain perspective on the inner workings of that market. The information obtained throughout analyzing Alliance Data stock prices may prove useful in developing a viable investing in Alliance Data
Last ReportedProjected for Next Year
Common Stock Shares Outstanding50.4 M44.5 M
Net Income Applicable To Common Shares200.7 M190.7 M

Alliance Data Stock Technical Analysis

Alliance Data technical stock analysis exercises models and trading practices based on price and volume transformations, such as the moving averages, relative strength index, regressions, price and return correlations, business cycles, stock market cycles, or different charting patterns.
A focus of Alliance Data technical analysis is to determine if market prices reflect all relevant information impacting that market. A technical analyst looks at the history of Alliance Data trading pattern rather than external drivers such as economic, fundamental, or social events. It is believed that price action tends to repeat itself due to investors' collective, patterned behavior. Hence technical analysis focuses on identifiable price trends and conditions. More Info...

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Alliance Data Technical and Predictive Indicators

Predictive indicators are helping investors to find signals for Alliance Data's price direction in advance. Along with the technical and fundamental analysis of Alliance Stock historical price patterns, it is also worthwhile for investors to track various predictive indicators of Alliance to make sure they correctly time the market and exploit it's hidden potentials. Even though most predictive indicators are useful for the short-term horizon, it's virtually impossible to predict the unforeseen market. For traders with a short-term horizon, predictive indicators add value when properly applied. Long-term investors, however, may find many predictive indicators less useful.

Additional Tools for Alliance Stock Analysis

When running Alliance Data's price analysis, check to measure Alliance Data's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Alliance Data is operating at the current time. Most of Alliance Data's value examination focuses on studying past and present price action to predict the probability of Alliance Data's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Alliance Data's price. Additionally, you may evaluate how the addition of Alliance Data to your portfolios can decrease your overall portfolio volatility.