Gloria Guevara - Playa Hotels Interim Non-Executive Director

PLYA Stock  USD 9.14  0.09  0.99%   

Director

Ms. Gloria Guevara serves as Interim NonExecutive Director of the company. She has more than 25 years of experience working in travel and tourism in both the private and public sectors. She currently serves as Special Advisor on Government Affairs at the Harvard School of Public Healths Center of Health and Environmental Health, where she advises governments on effective strategies to grow sustainable tourism, and is a member of the World Economic Forum Global Agenda Council taskforce for Travel and Tourism. Previously, she served from 20102012 as the Secretary of Tourism for Mexico, and the CEO of the Mexico Tourism Board, appointed by President Felipe Calderon. She has also worked for Sabre Travel Network and Sabre Holding, including as CEO of Sabre Mexico, a joint venture between Aeromexico, Mexicana, and Sabre Holdings since 2017.
Age 48
Tenure 7 years
Address Nieuwezijds Voorburgwal 104, Amsterdam, Netherlands, 1012 SG
Phone31 68 255 8430
Webhttps://www.playaresorts.com
Guevara brings the experience of a proven and wellrounded executive with an international and multicultural perspective to the Company’s Board. The Company expects that Ms. Guevara will be submitted for shareholder approval as a director in connection with the Company’s 2018 annual general meeting of shareholders.

Playa Hotels Management Efficiency

The company has return on total asset (ROA) of 0.0536 % which means that it generated a profit of $0.0536 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.0883 %, meaning that it created $0.0883 on every $100 dollars invested by stockholders. Playa Hotels' management efficiency ratios could be used to measure how well Playa Hotels manages its routine affairs as well as how well it operates its assets and liabilities. The current year's Return On Tangible Assets is expected to grow to 0.03. The current year's Return On Capital Employed is expected to grow to 0.11. At present, Playa Hotels' Non Current Assets Total are projected to increase significantly based on the last few years of reporting. The current year's Non Currrent Assets Other is expected to grow to about 1.5 B, whereas Total Assets are forecasted to decline to about 1.8 B.
The company currently holds 1.07 B in liabilities with Debt to Equity (D/E) ratio of 1.56, which is about average as compared to similar companies. Playa Hotels Resorts has a current ratio of 4.0, suggesting that it is liquid enough and is able to pay its financial obligations when due. Debt can assist Playa Hotels until it has trouble settling it off, either with new capital or with free cash flow. So, Playa Hotels' shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Playa Hotels Resorts sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Playa to invest in growth at high rates of return. When we think about Playa Hotels' use of debt, we should always consider it together with cash and equity.

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Playa Hotels Resorts N.V., together with its subsidiaries, owns, develops, and operates resorts in prime beachfront locations in Mexico and the Caribbean. The company was founded in 2006 and is headquartered in Fairfax, Virginia. Playa Hotels operates under Resorts Casinos classification in the United States and is traded on NASDAQ Exchange. It employs 12300 people. Playa Hotels Resorts (PLYA) is traded on NASDAQ Exchange in USA. It is located in Nieuwezijds Voorburgwal 104, Amsterdam, Netherlands, 1012 SG and employs 14,100 people. Playa Hotels is listed under Hotels, Resorts & Cruise Lines category by Fama And French industry classification.

Management Performance

Playa Hotels Resorts Leadership Team

Elected by the shareholders, the Playa Hotels' board of directors comprises two types of representatives: Playa Hotels inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Playa. The board's role is to monitor Playa Hotels' management team and ensure that shareholders' interests are well served. Playa Hotels' inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Playa Hotels' outside directors are responsible for providing unbiased perspectives on the board's policies.
CFA CFA, VP Strategy
David Camhi, General Counsel
Fernando Mulet, Executive Vice President Chief Development Officer
Stephen Millham, Non-Executive Independent Director
Danny Rose, Advertising ECommerce
Lior Collins, Senior Technology
Manzo Guevara, Interim Non-Executive Director
Rachael Rothman, Senior Vice President - Investor Relations and Strategy
Dayna Blank, Executive Officer
Kevin Froemming, Chief Marketing Officer
Arturo Sarukhan, Non-Executive Independent Director
Ryan Hymel, Executive CFO
Karl Peterson, Non-Executive Independent Director
Elizabeth Lieberman, Non-Executive Lead Independent Director
Daniel Hirsch, Non-Executive Independent Director
Pedram CFA, Senior Strategy
Paul Hackwell, Non-Executive Independent Director
Alexander Stadlin, Special Chairman
Arieh Goldberger, Senior Accounting
Tracy Colden, Executive Counsel
Gloria Guevara, Interim Non-Executive Director
Thomas Klein, Non-Executive Independent Director
Richard Fried, Non-Executive Director
Gregory Maliassas, Executive COO
Bruce Wardinski, Chairman of the Board, CEO
Stephen Haggerty, Non-Executive Independent Director
Hal Jones, Non-Executive Independent Director
Brandon Buhler, Chief Accounting Officer
Dean Sullivan, Senior Marketing

Playa Stock Performance Indicators

The ability to make a profit is the ultimate goal of any investor. But to identify the right stock is not an easy task. Is Playa Hotels a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.
Some investors attempt to determine whether the market's mood is bullish or bearish by monitoring changes in market sentiment. Unlike more traditional methods such as technical analysis, investor sentiment usually refers to the aggregate attitude towards Playa Hotels in the overall investment community. So, suppose investors can accurately measure the market's sentiment. In that case, they can use it for their benefit. For example, some tools to gauge market sentiment could be utilized using contrarian indexes, Playa Hotels' short interest history, or implied volatility extrapolated from Playa Hotels options trading.

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When determining whether Playa Hotels Resorts offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Playa Hotels' financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Playa Hotels Resorts Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Playa Hotels Resorts Stock:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Playa Hotels Resorts. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in manufacturing.
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When running Playa Hotels' price analysis, check to measure Playa Hotels' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Playa Hotels is operating at the current time. Most of Playa Hotels' value examination focuses on studying past and present price action to predict the probability of Playa Hotels' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Playa Hotels' price. Additionally, you may evaluate how the addition of Playa Hotels to your portfolios can decrease your overall portfolio volatility.
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Is Playa Hotels' industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Playa Hotels. If investors know Playa will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Playa Hotels listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.28)
Earnings Share
0.25
Revenue Per Share
6.518
Quarterly Revenue Growth
0.151
Return On Assets
0.0536
The market value of Playa Hotels Resorts is measured differently than its book value, which is the value of Playa that is recorded on the company's balance sheet. Investors also form their own opinion of Playa Hotels' value that differs from its market value or its book value, called intrinsic value, which is Playa Hotels' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Playa Hotels' market value can be influenced by many factors that don't directly affect Playa Hotels' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Playa Hotels' value and its price as these two are different measures arrived at by different means. Investors typically determine if Playa Hotels is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Playa Hotels' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.