Is Herc Holdings Stock a Good Investment?
Herc Holdings Investment Advice | HRI |
- Examine Herc Holdings' financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
- Research Herc Holdings' leadership team and their track record. Good management can help Herc Holdings navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
- Consider the overall health of the Trading Companies & Distributors space and any emerging trends that could impact Herc Holdings' business and its evolving consumer preferences.
- Compare Herc Holdings' performance and market position to its competitors. Analyze how Herc Holdings is positioned in terms of product offerings, innovation, and market share.
- Check if Herc Holdings pays a dividend and its dividend yield and payout ratio.
- Review what financial analysts are saying about Herc Holdings' stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Herc Holdings stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Herc Holdings is a good investment.
Sell | Buy |
Cautious Hold
Market Performance | OK | Details | |
Volatility | Very steady | Details | |
Hype Condition | Under hyped | Details | |
Current Valuation | Undervalued | Details | |
Odds Of Distress | Very Small | Details | |
Economic Sensitivity | Actively responds to the market | Details | |
Investor Sentiment | Impartial | Details | |
Analyst Consensus | Buy | Details | |
Financial Strenth (F Score) | Strong | Details | |
Financial Leverage | Not Rated | Details | |
Reporting Quality (M-Score) | Unlikely Manipulator | Details |
Examine Herc Holdings Stock
Researching Herc Holdings' stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 92.0% of the company shares are owned by institutional investors. The book value of Herc Holdings was currently reported as 47.65. The company has Price/Earnings To Growth (PEG) ratio of 1.08. Herc Holdings last dividend was issued on the 30th of May 2025. The entity had 1:3 split on the 1st of July 2016.
To determine if Herc Holdings is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Herc Holdings' research are outlined below:
| Herc Holdings had very high historical volatility over the last 90 days | |
| Herc Holdings is unlikely to experience financial distress in the next 2 years | |
| Herc Holdings has a strong financial position based on the latest SEC filings | |
| Over 92.0% of the company shares are owned by institutional investors | |
| On 13th of June 2025 Herc Holdings paid $ 0.7 per share dividend to its current shareholders | |
| Latest headline from zacks.com: Earnings Preview Herc Holdings Q2 Earnings Expected to Decline |
Herc Holdings Quarterly Cash And Short Term Investments |
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Herc Holdings uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Herc Holdings. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Herc Holdings' previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
| 13th of February 2024 Upcoming Quarterly Report | View | |
| 18th of April 2024 Next Financial Report | View | |
| 31st of December 2023 Next Fiscal Quarter End | View | |
| 13th of February 2024 Next Fiscal Year End | View | |
| 30th of September 2023 Last Quarter Report | View | |
| 31st of December 2022 Last Financial Announcement | View |
Earnings surprises can significantly impact Herc Holdings' stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Herc Holdings' investors have experienced.
| Reported | Fiscal Date | Estimated EPS | Reported EPS | Surprise | |||
|---|---|---|---|---|---|---|---|
2016-02-29 | 2015-12-31 | 0.04 | 0.05 | 0.01 | 25 | ||
2018-08-08 | 2018-06-30 | 0.01 | -0.01 | -0.02 | 200 | ||
2018-02-28 | 2017-12-31 | 0.29 | 0.25 | -0.04 | 13 | ||
2015-04-27 | 2015-03-31 | 0.03 | -0.03 | -0.06 | 200 | ||
2014-03-18 | 2013-12-31 | 0.32 | 0.26 | -0.06 | 18 | ||
2019-08-01 | 2019-06-30 | 0.39 | 0.5 | 0.11 | 28 | ||
2020-04-23 | 2020-03-31 | -0.21 | 0.04 | 0.25 | 119 | ||
2017-08-08 | 2017-06-30 | -0.22 | 0.06 | 0.28 | 127 |
Herc Holdings Target Price Consensus
Herc target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. Herc Holdings' target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.
| 10 | Buy |
Most Herc analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand Herc stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of Herc Holdings, talking to its executives and customers, or listening to those companies' conference calls.
Macroaxis Advice Exposure ValuationHerc Holdings Target Price Projection
Herc Holdings' current and average target prices are 133.76 and 180.10, respectively. The current price of Herc Holdings is the price at which Herc Holdings is currently trading. On the other hand, Herc Holdings' target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.Current Price
Herc Holdings Market Quote on 23rd of July 2025
Target Price
Analyst Consensus On Herc Holdings Target Price
Herc Holdings Analyst Ratings
Herc Holdings' analyst stock recommendations are determined by taking an average estimate of all analysts we track and classifying them as Strong Buy, Buy, Hold, Strong Sell, or Sell. Ratings generally communicate what analysts sense about Herc Holdings stock, and they use a lot of effort and time to analyze it and arrive at a rating. That suggests that analyst recommendations are the outcome of an objective and thorough examination of Herc Holdings' financials, market performance, and future outlook by experienced professionals. Herc Holdings' historical ratings below, therefore, can serve as a valuable tool for investors.Know Herc Holdings' Top Institutional Investors
Have you ever been surprised when a price of an equity instrument such as Herc Holdings is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Herc Holdings backward and forwards among themselves. Herc Holdings' institutional investor refers to the entity that pools money to purchase Herc Holdings' securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
| Shares | Geode Capital Management, Llc | 2025-03-31 | 652.9 K | Fisher Asset Management, Llc | 2025-03-31 | 597.1 K | Alliancebernstein L.p. | 2025-03-31 | 589.8 K | Channing Capital Management, Llc | 2025-03-31 | 535.6 K | First Trust Advisors L.p. | 2025-03-31 | 534.7 K | Gabelli Funds Llc | 2025-03-31 | 435.1 K | Charles Schwab Investment Management Inc | 2025-03-31 | 394.8 K | Morgan Stanley - Brokerage Accounts | 2025-03-31 | 344.6 K | T. Rowe Price Investment Management,inc. | 2025-03-31 | 329 K | Vanguard Group Inc | 2025-03-31 | 3.2 M | Amvescap Plc. | 2025-03-31 | 3 M |
Herc Holdings' market capitalization trends
The company currently falls under 'Mid-Cap' category with a total capitalization of 4.03 B.Market Cap |
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Herc Holdings' profitablity analysis
| Last Reported | Projected for Next Year | ||
| Return On Tangible Assets | 0.03 | 0.03 | |
| Return On Capital Employed | 0.08 | 0.05 | |
| Return On Assets | 0.03 | 0.03 | |
| Return On Equity | 0.15 | 0.16 |
Determining Herc Holdings' profitability involves analyzing its financial statements and using various financial metrics to determine if Herc Holdings is a good buy. For example, gross profit margin measures Herc Holdings' profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Herc Holdings' profitability and make more informed investment decisions.
Herc Holdings' Earnings Breakdown by Geography
Evaluate Herc Holdings' management efficiency
Herc Holdings has Return on Asset of 0.0609 % which means that on every $100 spent on assets, it made $0.0609 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.096 %, implying that it generated $0.096 on every 100 dollars invested. Herc Holdings' management efficiency ratios could be used to measure how well Herc Holdings manages its routine affairs as well as how well it operates its assets and liabilities. As of now, Herc Holdings' Return On Tangible Assets are increasing as compared to previous years. The Herc Holdings' current Return On Assets is estimated to increase to 0.03, while Return On Capital Employed is projected to decrease to 0.05. As of now, Herc Holdings' Return On Tangible Assets are increasing as compared to previous years. The Herc Holdings' current Intangibles To Total Assets is estimated to increase to 0.17, while Total Assets are projected to decrease to under 7.5 B.| Last Reported | Projected for Next Year | ||
| Book Value Per Share | 49.15 | 80.87 | |
| Tangible Book Value Per Share | 5.42 | 5.69 | |
| Enterprise Value Over EBITDA | 7.64 | 8.02 | |
| Price Book Value Ratio | 3.85 | 4.04 | |
| Enterprise Value Multiple | 7.64 | 8.02 | |
| Price Fair Value | 3.85 | 4.04 | |
| Enterprise Value | 3 B | 3.1 B |
The strategic initiatives led by Herc Holdings' management are central to its market success. By analyzing these initiatives, we provide a clear picture of the stock's growth prospects.
Basic technical analysis of Herc Stock
As of the 23rd of July, Herc Holdings retains the Downside Deviation of 3.67, risk adjusted performance of 0.0785, and Market Risk Adjusted Performance of 0.1502. Herc Holdings technical analysis makes it possible for you to employ historical prices and volume momentum with the intention to determine a pattern that calculates the direction of the firm's future prices.Herc Holdings' insider trading activities
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Herc Holdings insiders, such as employees or executives, is commonly permitted as long as it does not rely on Herc Holdings' material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Herc Holdings insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
Mark Schumacher over three months ago Disposition of tradable shares by Mark Schumacher of Herc Holdings at 150.64 subject to Rule 16b-3 | ||
Mark Schumacher over six months ago Disposition of tradable shares by Mark Schumacher of Herc Holdings at 232.0 subject to Rule 16b-3 | ||
Tamir Peres over six months ago Disposition of 5821 shares by Tamir Peres of Herc Holdings at 159.03 subject to Rule 16b-3 | ||
Mark Humphrey over six months ago Disposition of 1366 shares by Mark Humphrey of Herc Holdings at 148.07 subject to Rule 16b-3 | ||
Schumacher Mark Alan over a year ago Sale by Schumacher Mark Alan of 811 shares of Herc Holdings | ||
Lawrence Silber over a year ago Sale by Lawrence Silber of 2954 shares of Herc Holdings | ||
S Sheek over a year ago Payment of 1332 shares by S Sheek of Herc Holdings subject to Rule 16b-3 |
Herc Holdings' Outstanding Corporate Bonds
Herc Holdings issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Herc Holdings uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Herc bonds can be classified according to their maturity, which is the date when Herc Holdings has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.
| Herbalife 7875 percent Corp BondUS42704MAA09 | View | |
| US427096AH50 Corp BondUS427096AH50 | View | |
| US427056AU02 Corp BondUS427056AU02 | View | |
| Herc Holdings 55 Corp BondUS42704LAA26 | View |
Understand Herc Holdings' technical and predictive indicators
Using predictive indicators to make investment decisions involves analyzing Herc Holdings' various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.
| Risk Adjusted Performance | 0.0785 | |||
| Market Risk Adjusted Performance | 0.1502 | |||
| Mean Deviation | 2.9 | |||
| Semi Deviation | 3.36 | |||
| Downside Deviation | 3.67 | |||
| Coefficient Of Variation | 1273.61 | |||
| Standard Deviation | 3.81 | |||
| Variance | 14.49 | |||
| Information Ratio | 0.0317 | |||
| Jensen Alpha | (0.06) | |||
| Total Risk Alpha | (0.42) | |||
| Sortino Ratio | 0.0328 | |||
| Treynor Ratio | 0.1402 | |||
| Maximum Drawdown | 17.43 | |||
| Value At Risk | (6.63) | |||
| Potential Upside | 6.31 | |||
| Downside Variance | 13.5 | |||
| Semi Variance | 11.27 | |||
| Expected Short fall | (3.10) | |||
| Skewness | 0.1087 | |||
| Kurtosis | 0.4112 |
| Risk Adjusted Performance | 0.0785 | |||
| Market Risk Adjusted Performance | 0.1502 | |||
| Mean Deviation | 2.9 | |||
| Semi Deviation | 3.36 | |||
| Downside Deviation | 3.67 | |||
| Coefficient Of Variation | 1273.61 | |||
| Standard Deviation | 3.81 | |||
| Variance | 14.49 | |||
| Information Ratio | 0.0317 | |||
| Jensen Alpha | (0.06) | |||
| Total Risk Alpha | (0.42) | |||
| Sortino Ratio | 0.0328 | |||
| Treynor Ratio | 0.1402 | |||
| Maximum Drawdown | 17.43 | |||
| Value At Risk | (6.63) | |||
| Potential Upside | 6.31 | |||
| Downside Variance | 13.5 | |||
| Semi Variance | 11.27 | |||
| Expected Short fall | (3.10) | |||
| Skewness | 0.1087 | |||
| Kurtosis | 0.4112 |
Consider Herc Holdings' intraday indicators
Herc Holdings intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Herc Holdings stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.
| Accumulation Distribution | 41854.45 | |||
| Daily Balance Of Power | 0.9842 | |||
| Rate Of Daily Change | 1.06 | |||
| Day Median Price | 130.25 | |||
| Day Typical Price | 131.42 | |||
| Price Action Indicator | 7.24 | |||
| Period Momentum Indicator | 7.46 | |||
| Relative Strength Index | 69.11 |
Herc Holdings Corporate Filings
F4 | 5th of June 2025 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities | ViewVerify |
| 4th of June 2025 Other Reports | ViewVerify | |
F3 | 3rd of June 2025 The report used by insiders such as officers, directors, and major shareholders (beneficial owners holding more than 10% of any class of the company's equity securities) to declare their ownership of a company's stock | ViewVerify |
8K | 2nd of June 2025 Report filed with the SEC to announce major events that shareholders should know about | ViewVerify |
Herc Stock media impact
There is far too much social signal, news, headlines, and media speculation about Herc Holdings that are available to investors today. This information is accessible both publicly - through Herc Holdings' media outlets and privately, via word of mouth or internal channels. However, regardless of the source, the sheer volume of Herc-related data is difficult to distill into actionable insights, especially for investors who are not well-versed in the rapidly evolving tools and techniques of investment management.
A primary focus of Herc Holdings news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Herc Holdings relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Herc Holdings' headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Herc Holdings alpha.
Herc Holdings Sentiment by Major News Outlets
Investor sentiment, mood or attitude towards Herc Holdings can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.
Herc Holdings Historical Investor Sentiment
Investor biases related to Herc Holdings' public news can be used to forecast risks associated with an investment in Herc. The trend in average sentiment can be used to explain how an investor holding Herc can time the market purely based on public headlines and social activities around Herc Holdings. Please note that most equities that are difficult to arbitrage are affected by market sentiment the most.
Herc Holdings' market sentiment shows the aggregated news analyzed to detect positive and negative mentions from the text and comments. The data is normalized to provide daily scores for Herc Holdings and other traded tickers. The bigger the bubble, the more accurate the estimated score. Higher bars for a given day show more participation in the average Herc Holdings news discussions. The higher the estimate score, the more favorable the investor's outlook on Herc Holdings.
Herc Holdings Maximum Pain Price Across September 19th 2025 Option Contracts
Herc Holdings' options can also be used to analyze investors' bias and current market sentiment in the context of behavioral finance. For example, Max pain usually refers to a trading concept that asserts that market manipulation can cause the market price of Herc Holdings close to the expiration of its current option contract to expire worthlessly. According to most research, about 35% of options are not executed, with roughly 50% traded out before expiration. So, Max pain occurs when market makers reach a net favorable position across all options at a strike price where option holders stand to lose the most money. By contrast, option sellers may reap the most after selling more options than buying, causing them to expire worthlessly. Please continue to view the detailed analysis of Herc Holdings' options.
Herc Holdings Corporate Directors
| Jean Holley | Independent Director | Profile | |
| Jacob Katz | Independent Director | Profile | |
| Jonathan Frates | Independent Director | Profile | |
| James Browning | Independent Director | Profile |
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Herc Holdings. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in metropolitan statistical area. For more detail on how to invest in Herc Stock please use our How to Invest in Herc Holdings guide.You can also try the Global Correlations module to find global opportunities by holding instruments from different markets.
Is Trading Companies & Distributors space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Herc Holdings. If investors know Herc will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Herc Holdings listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth 0.081 | Dividend Share 2.695 | Earnings Share 4.48 | Revenue Per Share | Quarterly Revenue Growth 0.071 |
The market value of Herc Holdings is measured differently than its book value, which is the value of Herc that is recorded on the company's balance sheet. Investors also form their own opinion of Herc Holdings' value that differs from its market value or its book value, called intrinsic value, which is Herc Holdings' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Herc Holdings' market value can be influenced by many factors that don't directly affect Herc Holdings' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
In summary, please note that there is a difference between Herc Holdings' value and its price, as these two are different measures arrived at by various means. Investors typically determine if Herc Holdings is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Herc Holdings' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.