GoPro Company Leadership

GPRO Stock  USD 0.74  0.01  1.37%   
GoPro employs about 696 people. The company is managed by 15 executives with a total tenure of roughly 31 years, averaging almost 2.0 years of service per executive, having 46.4 employees per reported executive. Analysis of GoPro's management performance can provide insight into the firm performance.
Nicholas Woodman  Chairman
Founder, Chairman and CEO
Eve Saltman  President
Vice President Corporate/Business Development and General Counsel
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in GoPro Inc. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in metropolitan statistical area.

GoPro Management Team Effectiveness

The company has return on total asset (ROA) of (0.1127) % which means that it has lost $0.1127 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (0.8357) %, meaning that it created substantial loss on money invested by shareholders. GoPro's management efficiency ratios could be used to measure how well GoPro manages its routine affairs as well as how well it operates its assets and liabilities.

GoPro Workforce Comparison

GoPro Inc is rated # 2 in number of employees category among its peers. The total workforce of Consumer Discretionary industry is currently estimated at about 22,405. GoPro holds roughly 696 in number of employees claiming about 3% of stocks in Consumer Discretionary industry.
The company has Profit Margin (PM) of (0.18) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.18) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.18.

GoPro Insider Trading

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific GoPro insiders, such as employees or executives, is commonly permitted as long as it does not rely on GoPro's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, GoPro insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.

GoPro Notable Stakeholders

A GoPro stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as GoPro often face trade-offs trying to please all of them. GoPro's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting GoPro's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Nicholas WoodmanFounder, Chairman and CEOProfile
Eve SaltmanVice President Corporate/Business Development and General CounselProfile
Jason StephensonGeneral PresidentProfile
Dean JahnkeVice President Global SalesProfile
Brian CMACFO VPProfile
Brian McGeeCFO VPProfile
Vincent NakayamaSenior EngineeringProfile
Jalene CPAVP RelationsProfile
Rick LougheryVice CommunicationsProfile
Charles LafradesChief OfficerProfile
Eve JDChief DevelopmentProfile
Tim BetrySenior PlacesProfile
Christopher ClarkVice CommunicationsProfile
Kevin HingeVP OfficerProfile
Pablo LemaSenior ManagementProfile

About GoPro Management Performance

The success or failure of an entity such as GoPro Inc often depends on how effective the management is. GoPro management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of GoPro management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the GoPro management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California. Gopro Inc operates under Consumer Electronics classification in the United States and is traded on NASDAQ Exchange. It employs 766 people.

GoPro Workforce Analysis

Traditionally, organizations such as GoPro use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare GoPro within its industry.

GoPro Manpower Efficiency

Return on GoPro Manpower

Revenue Per Employee1.2M
Revenue Per Executive53.4M
Net Loss Per Employee621.1K
Net Loss Per Executive28.8M
When determining whether GoPro Inc offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of GoPro's financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Gopro Inc Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Gopro Inc Stock:
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in GoPro Inc. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in metropolitan statistical area.
You can also try the Fundamental Analysis module to view fundamental data based on most recent published financial statements.
Is Consumer Goods space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of GoPro. If investors know GoPro will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about GoPro listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of GoPro Inc is measured differently than its book value, which is the value of GoPro that is recorded on the company's balance sheet. Investors also form their own opinion of GoPro's value that differs from its market value or its book value, called intrinsic value, which is GoPro's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because GoPro's market value can be influenced by many factors that don't directly affect GoPro's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between GoPro's value and its price as these two are different measures arrived at by different means. Investors typically determine if GoPro is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, GoPro's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.